Privacy policy

Last updated: October 5, 2026

Oriental Elegance Ltd (company number 16803292, registered at 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom) operates this store and website, including all related information, content, features, tools, products and services (the "Services"). Our store is powered by Shopify. This Privacy Policy explains how we collect, use and disclose your personal information when you visit or use the Services, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed.

Personal information we collect

"Personal information" means information that identifies, or can reasonably be linked to, you or another person. Depending on how you use the Services, we may collect:

  • Contact details: name, billing and shipping address, phone number and email address.
  • Payment information: payment details and transaction confirmations. Card payments are processed by our payment providers; we do not see or store your full card number.
  • Account information: username, password, preferences and settings.
  • Transaction information: items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past orders.
  • Communications with us: what you send us, for example in a customer support request or a custom order enquiry.
  • Device information: your device, browser, network connection, IP address and other identifiers.
  • Usage and marketing information: how and when you use the Services, collected through cookies and tools such as Google Analytics, Meta Pixel and TikTok Pixel.

Where we get personal information

  • Directly from you, when you create an account, place an order, use the Services or contact us.
  • Automatically, from your device through cookies and similar technologies.
  • From our service providers, when they collect or process information on our behalf.
  • From our partners or other third parties.

How we use your personal information

  • To provide and improve the Services: processing payments, fulfilling and delivering orders, managing your account, handling returns and exchanges, remembering your preferences and recommending products.
  • Marketing and advertising: sending promotional emails, text messages or post, and showing you online advertisements, including based on your activity on the Services.
  • Security and fraud prevention: authenticating your account, securing payments, and detecting and preventing fraudulent or unlawful activity. Please keep your account credentials private.
  • Communicating with you: customer support and updates about your orders.
  • Legal reasons: complying with applicable law, responding to valid legal requests, and enforcing our terms and policies.

How we share personal information

  • With Shopify and with service providers who work on our behalf, including payment processors, shipping and logistics partners, data analytics, customer support and cloud storage.
  • With advertising and analytics partners, to provide marketing services and show you advertisements. Shopify supports personalised advertising with third-party services based on your online activity with different merchants and websites. Depending on where you live, you may have the right to ask us not to share your information for targeted advertising.
  • When you ask us to, or consent to it, for example to ship your order or through social media features.
  • With our affiliates within our corporate group.
  • In connection with a business transaction such as a merger, to comply with legal obligations (including court orders and requests from government authorities), and to protect our rights, our customers and the Services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. Information you submit may be transmitted to Shopify and to third parties located outside the country where you live. Shopify may also use information about your interactions with our store, other merchants and Shopify to provide enhanced features; in these cases, Shopify is responsible for that processing. To learn more, see the Shopify Consumer Privacy Policy. You can exercise certain rights through the Shopify Privacy Portal.

Cookies

We use cookies and similar technologies to run the store, remember your preferences, measure website performance and personalise marketing. You can manage cookies through the cookie banner, where shown, or through your browser settings.

Third-party websites

The Services may link to websites operated by third parties. Please review their privacy policies; we are not responsible for their privacy or security practices. Information you share on social networks may be visible to other users of those platforms.

Children's data

The Services are not intended for children, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has given us personal information, please contact us to have it deleted.

Security and retention

We use appropriate technical and organisational measures to protect your information, but no security measure is perfect. Please do not send sensitive information to us through unsecured channels. We keep personal information for as long as needed to maintain your account, provide the Services, meet legal obligations, resolve disputes and enforce our agreements.

Your rights

Depending on where you live, you may have some or all of the following rights:

  • Access to the personal information we hold about you.
  • Deletion of your personal information.
  • Correction of inaccurate personal information.
  • Portability: a copy of your information, or its transfer to a third party.
  • Communication preferences: you can unsubscribe from marketing emails at any time using the link in our emails. We may still send you messages about your account or orders.

If you live in the UK or the European Economic Area, you may also have the right to object to or restrict processing, and to withdraw your consent at any time where we rely on consent.

To exercise any of these rights, contact us at support@oriental-elegance.store. We will not discriminate against you for exercising your rights. We may need to verify your identity before acting on a request, and you may appoint an authorised agent to make a request on your behalf.

Complaints

If you have a complaint about how we handle your personal information, please contact us first. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk) or, in the EEA, to your local data protection authority.

International transfers

As most of our customers are in the Gulf region, your personal information may be transferred, stored and processed outside the UK. When we transfer information out of the UK or the EEA, we rely on recognised safeguards such as the Standard Contractual Clauses, unless the destination has been recognised as providing adequate protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date.

Contact

For questions about this Privacy Policy or to exercise your rights, please contact us. For the purposes of data protection law, Oriental Elegance Ltd is the controller of your personal information.

Company name: Oriental Elegance Ltd
Company number: 16803292
Registered address: 2nd Floor College House, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom
Email: support@oriental-elegance.store
Phone / WhatsApp: +90 544 632 1646